JOYCE TAN
Brand &
Content Marketing
PROJECTS
Project | 01
Project | Esplanade's brand refresh
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Drove Esplanade's brand refresh, built brand guidelines/templates to achieve a strong master brand identity
At its inception, the Esplanade Company did a Logo guide in 2001. Since then, it has built 15 festivals and 19 programme series with several individual product brands without an Esplanade branding and unifying message that speaks what it does. Members of the public were more likely to be aware of their festivals than of the Esplanade brand.The new brand architecture would resolve this in print and online with a new brand promise and stories to tell it
Project | 02
Project |IAL's brand promise
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Positioned and branded The Institute for Adult Learning (IAL) as the national institute that champions excellence in Continuing Education and Training design, delivery and research.
Brand promise: IAL facilitates the development of an effective, innovative and responsive Continuing Education and Training (CET) ecosystem by raising capabilities, catalysing innovation and leading research in workforce development. Created content to benefit adult educators, business leaders, human resource managers and policy makers.
Project | 03
Project | 03 IT consultancy
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built several websites using a content management system for SMEs under commerce promote P/L with marketing parners EDC @ASME and DP Bureau.
Enabled digital marketing campaigns for clients through its database management centre (CRM) and eMarketing Suite / analytics. To grow a client's business,, we used our full eCommerce module for shopping online (shopping cart/full payment gateway). Basic SEO and SEM were also employed to grow the business.