JOYCE TAN
Brand &
Content Marketing
PROJECTS
Project | 04
Project | www.ecoid.com
sculpted their brand architecture, positioned their silver and banner brands in luxury hospitality and retail projects. Worked with website vendor with a proper Content Management System, scripted text and enabled it within 3 months. Also built their CRM t for email marketing.
Project | 05
Project | SICC magazine
Oversaw the timely production of the Club’s monthly magazine, Islander and other publications such as Souvenir Magazines, etc plus all publicity boards and plasma screens. Revamped the monthly 60-70 page Islander, enabled lifestyle articles and F & B marketing stories and received great reviews from the general membership. Revamped the SICC website.
Project | 06
Project | retail branding - Avana & Rolf Benz/ Ligne Roset
Successfully launched Avana: j in November 2008 and Avana: loft in January 2009. Press releases garnered print in lifestyle and fashion magazines. Positioned and communicated the presence of the 2 concept stores, one for their growing clientele of sexy, spirited stylish women in their 20s-40s ( Avana: j) and another for groovy dames in the lifestyle Avana loft with monthly educational workshops which improved the monthly sales.By transforming the apparel brand into a premier lifestyle brand, Avana received the Brandpact grant from Spring Singapore. www.avanastyle.com