JOYCE TAN
Brand &
Content Marketing
PROJECTS
Project | 04
Project | www.ecoid.com
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sculpted their brand architecture, positioned their silver and banner brands in luxury hospitality and retail projects. Worked with website vendor with a proper Content Management System, scripted text and enabled it within 3 months. Also built their CRM t for email marketing.
Project | 05
Project | SICC magazine
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Oversaw the timely production of the Club’s monthly magazine, Islander and other publications such as Souvenir Magazines, etc plus all publicity boards and plasma screens. Revamped the monthly 60-70 page Islander, enabled lifestyle articles and F & B marketing stories and received great reviews from the general membership. Revamped the SICC website.
Project | 06
Project | retail branding - Avana & Rolf Benz/ Ligne Roset
Successfully launched Avana: j in November 2008 and Avana: loft in January 2009. Press releases garnered print in lifestyle and fashion magazines. Positioned and communicated the presence of the 2 concept stores, one for their growing clientele of sexy, spirited stylish women in their 20s-40s ( Avana: j) and another for groovy dames in the lifestyle Avana loft with monthly educational workshops which improved the monthly sales.By transforming the apparel brand into a premier lifestyle brand, Avana received the Brandpact grant from Spring Singapore. www.avanastyle.com