Passionate and creative in delivering the brand promise:

I am passionate about delivering innovative and effective solutions that meet publicity and marketing challenges to increase productivity and revenue for an organisation. I believe I can use my skill sets in branding, corporate communications and website development to achieve the above. I have a thirst for knowledge and am a passionate and creative worker. I am also open to challenges in new areas of opportunities. 

 

Possess skills in various sectors for a holistic approach to strategising brand communications:

 

I have more than 2 decades of experience in positioning brands and driving publicity and marketing promotions in the retail and hospitality industries as well as the public sector in Singapore, Hong Kong and Vietnam. A graduate of the National University of Singapore, I have worked for a number of successful brands in these sectors:

 

Hotels and Clubs:  Alila Hotels and Resorts, Singapore Island Country Club, The Tower Club Singapore, Mandarin hotel group (now the Meritus), Eaton Hotels and New World Hotels in Hong Kong as well as The Lien projects in Vietnam. 

 

Retail: Bally of Switzerland, Monticello designs for living (Rolf Benz and Ligne Roset) and Avana multi-label fashion house

 

Others: Commerce Promote P/L (Information technology) Eco-id Architects, Fosters Restaurant in Holland Village

 

Public Sector: Was the Assistant Director at the Institute for Adult Learning, a division of the Workforce Development Agency. Headed the Corporate Communications for SG Navy, and Branding/ marketing communications for Esplanade

 

Detailed cv is available upon request.